Consumption - Small Business Branding

When this happens, the image is due to renew as soon as the company has become stabilized and it is known what really does. For example, a company initially of management of credits to the consumption can end up specializing in mortgages. Or a company of prepared meals can end up specializing in caterings. 3) BADLY DESIGN In many companies, the logo is, simply, bad. It has designed it somebody that is not professional, somebody with that has commitment (for example, a nephew who has " good hand with the Photoshop"), or the same industralist has even drawn it.

The evil design is the worse one of all the cases: a bad image jumps much more at sight that a normal one; the clients doubt their professionalism (who is entrusted in a company that does not take care of its image), and it will possibly be necessary to give a better price to secure the orders. A good image gives confidence to the clients, distinguishes to the company of the competition, it causes that they remember to him better, and can allow him to receive more by its products and services. The sooner it renews its image, better. 4) NAME CHANGE There are names that do not work and they are due to change, although the company does not change of activity. Names boring, unpronounceable, difficult to remember, too long, too generic, initial that nobody understands Or can be that the clients confuse to him with another company, or whom they do not identify to what she is dedicated.

When this happens, the unique solution is to change of name. If it changes the name of the company, the image must, like minimum, to adjust to lodge the new name. Or the occasion can be useful to do rebranding complete and to relaunch the company.

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