Saturday, July 30, 2011

Jumpstart Your Real Estate Marketing Efforts Using Craigslist ...

After many years of experience utilizing Craigslist, I finally made a real estate marketing system meant for constantly bringing in outstanding leads for my real estate company, and so I have chosen to present the steps in this post.

Step 1:

When you have your campaigns generated you must start posting. I would suggest to post 2 times a day throughout the week plus at least once a day Saturday through Sunday. You will want to be posting when there is a considerable amount of website visitors to Craigslist, plus the longer your advertisement is up, the farther down the site it goes.

This implies that you almost certainly don?t need to post around five that morning, simply because it?s less likely that several home buyers happen to be surfing Craigslist at this point. It is critical to remain consistent submitting your postings. The idea literally requires only a few minutes each day, but it really tends to be one of those things at some point that will become a bore to undertake.

In case you ultimately can?t continue to be diligent with it, then have your secretary take care of the postings for you or you could also appoint one of your kids to make it happen too. I?m sure I?m saying the obvious now, but when you don?t post then you can?t get leads, so always remain consistent!

STEP 2:

Here is where your real estate marketing actually starts to become interesting. Depending on the details you compile from the leads you might be in a position to follow up in several manners. When you?re merely acquiring a name and e-mail, evidently this means your one method of follow up will be simply by email. If you?re acquiring telephone numbers, which I would certainly recommend, then you could make outbound phone calls.

If you?re able to get full contact info which includes an address, I?d strongly recommend submitting a sales article (preferably a message persuading people to work with you as a client). Your follow up must also remain consistent and scripted. For anybody who is presenting a no cost list of homes, make sure you are repeatedly sending out this list.

For instance, within my business I distribute free lists to my leads each Thursday morning. This achieves a couple of points. Doing it keeps me on a timetable and creates an expectation from my buyers. To acheive maximum response from your list, you must make various offers to them.

Here are some ideas for offers you could be preparing in order for them to raise his or her hand and work with you:

  • Group open houses
  • Teleseminars
  • House tours
  • Live seminars, etc.

STEP 3:

The last stage is definitely the least glamorous, but may very well be the most important in all real estate marketing programs. You have to be keeping track of your postings as well as results from the start by using something such as Getclicky.com. When you don?t track, you will have no idea of what?s doing the job plus exactly what is not.

Here?s a listing of items you need to trace: which postings are getting the maximum response, how efficiently your website landing page is converting, the amount of leads you are getting day-to-day, which leads transform into buyers, how many leads that continue to open your e-mails, plus much more.

Now this aspect of the business is not much fun, yet people may only maximize whatever they trace. Consequently in the event you aren?t tracking these records, you will have virtually no method for increasing your returns. Thus, establish the discipline!

Would you like even more good ideas for your real estate marketing endeavors? Drop by today at Retechulous.com!

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