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John F. Loase?s The Sigfluence Generation: Our Young People?s Potential to Transform America illustrates the desperate need of 18-25 year olds for guidance to fulfill their potential for Significant, Long-Term, Positive Influence, a concept that led Loase to coin the term ?sigfluence.? The concept of sigfluence arose from Loase?s observations as a college professor, finding that it was ?neglected by society, academe, politicians, teachers, and (need I go on) us all.?
Loase illustrates different media for enacting sigfluence, whether it is the teacher?s positive impact on a student to continue their studies or a director?s ability to touch the lives of his viewers to change their lives in a significant way, offers anecdotes of a student who told a colleague of his that it was his influence that encouraged her to continue college and become a teacher.
Loase also tells of a friend whose life was irrevocably altered by Kurosawa?s film, Ikiru, prompting him to leave his high status job, to seek one with a higher ?Potential for Sigfluence.? He illustrates the often unacknowledged nature of sigfluence, as we are often left unaware of the people whose lives we have touched, whether it is a student who never tells her professor that it was his influence that encouraged her to continue her studies or a director who is never aware of the lives that his film has touched.
He dispels the myths of work through cultural references, anecdotes, and personal experience, re-defining ?meaningful work? as work that gives us the power to have a social impact and lasting Sigfluence, rather than finding fulfillment in financial rewards or high status. Loase highlights the necessity of pursuing the energizing effects of having sigfluence on others; ?Money is a great motivator, when we are young. As we mature, we recognize the emptiness of wealth without a social contribution.? He contrasts the lives of those who have potential for having sigfluence with those who do not; ?Potential for Sigfluence is the energizer bunny. It renews us. We get up energized if the day has Potential for Sigfluence. We get up depleted if the day has little hope for making a difference.?
Loase?s work is truly influential, helping us to understand the necessity of Sigfluence in our own lives and in the lives of others. He helps those who are floundering for meaning to unlock their potential for Sigfluence and creates a mindset within the reader that influences them to positively impact society and answer the nation and the world?s desperate need for significant positive influence.
Find out more about The Sigfluence Generation: Our Young People?s Potential to Transform America by visiting www.sigfluence.com
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