This is a turn-key, well established social media, SEO, reputation management, and internet marketing company that was founded in 2009.
You step in, you make money immediately.
The owners have created seamless and efficient internal client systems. External internet marketing / lead generation are on autopilot and could easily be dramatically ramped-up.
This business has a long track-record of delivering great results for clients and has a clean reputation online.
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Who This Website / Company Services
Small business professionals like attorneys, automotive shops, chiropractors, dentists, plumbers, real estate agents, cosmetic surgeons, financial advisors, insurance agents, accountants, orthodontists, etc. (practically every type of brick and mortar small business)
The company website is ranked well for certain, specific keywords and siphons traffic and customers from the 3 major local marketing giants (ReachLocal, Yodle, and OrangeSoda).
No Google Adwords, Facebook ads, other ppc marketing / paid advertising are used to promote this company or site. Owners performed internet marketing and SEO for the first couple years, but nothing recently.
Most clients that are acquired have found the company on the internet or are direct referrals from other affiliates.
Videos, press releases, blog posts, and articles consistently feed traffic and sales to the website on autopilot.
Sellers have only tapped into a small fraction of revenue that can be generated with this type of service and proven business model. The website receives around 40 visitors per day.
With the right attention company revenue could easily exceed $250,000 / month (or more).
There's a large opportunity here for the right individual and/or seasoned investor.
At present, the company has 80 clients and billing $40,000+ per month in sales.
The average client stays aboard for around 5 months, which is higher than the industry average. The website offers 3 member subscription packages ($397, $797, and $1,197). Altogether, the average member subscription is just over $500.
So, when the company grows to just 500 billable clients per month, buyer could expect gross revenue to be over $250,000 per month ($3,000,000 / year).
Net profit for the owners right now is usually between 25-28% per month.
This margin could easily be improved with upsells, congruent offers, potentially decreasing affiliate payout (affiliates currently get 33% recurring for the life of the referral), Adsense integration, allowing advertisers on the site, etc.
Market Potential and Statistics of Importance:
According to the Small Business Association (SBA), small-to-mid sized businesses make up over 50% of the United States GDP (7 trillion in revenue)
- The US alone has over 30 million small businesses (150 million worldwide)
- 69% (the majority) need help getting customers. They don't study online marketing and have no clue.
- 1 in 8 people on the planet are on Facebook
- 40% of small businesses are NOT online at all in the US
What's Included in the sale:
- the company (contractors we have will still work for you)
- brand / logo
- website
- phone number
- customer list
- Admin and client management panels with usernames / passwords
- email subscriber list (3,000)
- consulting / support from owner for three months after the sale
- Any and all online promotional content already circulated (PR's, videos, links, articles, etc...)
- shopping cart and payment gateway
Besides the Two Owners, How Many Contractors Does this Company Have?
7 total (see below)
1 VP (salesperson -- paid on commission only. He closes the prospect when the call-in)
1 Project Manager -- (paid hourly)
1 account manager (talks to clients via phone and email and is the liason between them and the marketing team)
2 general contractors that create and distribute client content
1 general contractor that works on social profiles and content posting
1 general contractor that handles content titles and blog commenting
The business model has 3 primary revenue streams:
1) Service membership subscriptions
2) Joint venture email cross promotion (very little done so far)
3) White Label Resellers and Affiliates (affiliates get 33% recurring commissions for the life of the customer)
Why Owners are Selling:
This website and business were started as a side-venture, part-time gig by two partners who already ran their own successful companies. One partner has sold millions in the social media industry and the other has created the world's largest referral network for doctors and professionals.
At the moment, they both have quite a few projects going on and cannot devote the time necessary to grow as aggressive as they know is possible. This website / company grows in revenue each year (see yearly stats) with virtually no advertising. The internal client systems are perfected.
The sellers collect a predominantly passive income check every month because there's proven to be a large demand for social media marketing services, SEO, and internet marketing. Social media and local online marketing for small businesses is not a fad, nor is it going anywhere soon.
Why the 5.2 million price tag and IMPORTANT NOTE:
The current owners are not desperate to sell nor need to.
They realize this is a HUGE opportunity for the right person(s) / investors that have the time to put in and aggressively grow this business to a 7 - 8 figure company. The investment amount of this listing is the number the sellers would part with the company for.
All qualified prospective buyers will need to be interviewed and approved, as the owners are selective on who will lead the business in the future.
If you have experience already building a million-dollar company like this and can generate 500 - 1000 targeted visitors per day (or more), this is a dream business for you.
The hard work of creating a seamless customer systems that work are done.
To really put the earnings potential into perspective, see below:
- Direct competitor, Yodle, grosses over 100 million per year.
- Direct competitor, ReachLocal, grosses over 400 million per year.
- Direct competitor, OrangeSoda, was recently acquired for 27 million.
The owners have the systems in place to scale large and a vice president that closes around 35% of those leads that call in.
For the right person with knowledge of website traffic generation and generating leads, growing this business to the 7 figure / year mark will be simple.
Out-bound calling centers have not been utilized yet.
This company's major competitors are using telemarketing to drive a large volume of sales. The owners agree that the asking price on this listing is an absolute bargain, based on the limitless growth potential.
The hard work creating the fail-safe internal client management systems has already been done for the buyer.
Do NOT request to see this full-listing if:
1) You cannot show proof you are in a financial position to make an 5.2 million dollar investment in the next 15-30 days.
2) You are a beginner business owner or entrepreneur. This listing is for a seasoned professional, experienced marketers and/or investors
Gross Revenue by Year:
2009 - $44,550.00
2010 - $341,318.25
2011 - $389,267.25
2012 - $438,449.00
2013 - (Jan 1 - Feb 28) $81,356.00
The 6 guarantees this company offers to clients:
1) 30 day MONEY BACK guarantee if client is not satisfied with the service
2) Company guarantees a 1st Page Google ranking in 90 days (or works for free until we get you there)
3) Company guarantees client's content will stay live online for at least two years should they cancel
4) Company guarantees access to an Account Manager 9-5 EST every business day
5) Company guarantees to answer client questions from the 24/7 Help Desk within 24 hours or less
6) Company guarantees to show client 3rd party tracking (Google Analytics) of how company's efforts are impacting client's website every month
Results the Company Generates for Clients:?
1) Top search engine (Google, Bing, etc) rankings for specific keywords/keyword phrases
2) Measurable, track-able, and dramatic increases in website traffic
3) A steady flow of fresh, qualified leads each month
4) A consistent flow of new business (patients/clients/customers) from the internet and social media
5) Exponentially greater market penetration and exposure.
6) Greater name recognition and positive word-of-mouth.
7) Consistent business growth and expansion (and income for the business owner as a result).
8) Market ?Domination? and saturation (over time).
9) Business owner becomes the best known, most recognized, most respected (at what they do) in their market.
Competitive Advantages (what makes this company different AND better than others)
1) Offers more custom deliverables/services in regards to social media networking and marketing, SEO, content creation / distribution, and online advertising than Yodle or ReachLocal.
2) Offers objective 3rd party tracking with Google Analytics for stats tracking. The other companies provide ?tracking? for the client on their platform (back office) which is suspect.
3) Risk-free trial with a 30-day money-back-guarantee unlike the others. Company also offers the other 5 extra guarantees listed above
4) Offers monthly business building group tele-classes with customers. This helps with client retention and why the company has better than normal stick-rates on memberships.
5) The owners have actually built successful small businesses before having international success. They stay in the trenches and know what marketing is really working now and what doesn?t.
6) Owners keep their finger ?on the pulse? of what?s happening with Google and the rest of the internet marketing world. They have the ability to change on the fly and comply with any new rules of internet marketing, social media marketing, etc.
Exit strategy:
It's really the buyers choice here. Build the business to your desired monthly income level and/or sell it in 2-4 years when the client base is bigger. Social media companies have a very strong history of being acquired by other companies in the same space and / or internet giants like Google. OrangeSoda, a competing company in the social media space (who offers less than this company), was recently acquired for 27 million.
Legal
Transfer of ownership and funds will take place through either bank wire or escrow.com and fees will be split by buyer and seller. The escrow period will be 7 days.
The domain / hosting is at godaddy. Due to the nature of this listing and the high price it will command, all bidders must be prepared to present information showcasing a website like this is within their financial means.
Owners will be available to answer any question for the buyer regarding the operation of the site for 3 months.
How is the transfer going to be settled?
As owners will be initiating escrow within 24 hours of closing of sale, they expect the buyer to accept the escrow and transfer the funds into escrow account within 48 hours of escrow initiation, therefore, it is essential for buyer to have the funds available before for transfer.
If you don?t have the funds available, DO NOT bid on the auction.
- Seller initiates the escrow process within 24 hours of closing of sale.
- Buyer accepts the escrow initiation and transfers the funds into escrow within 48 hours of accepting the escrow.
- Seller transfers (pushes) domain name to buyer (domain names are registered through Godaddy.com so you will need to have Godaddy.com account or you can create a free account with them if you don?t have one).
- Buyer confirms the receipt of domains and releases the escrow in full.
- Once seller confirms that the funds are released in full then seller sends all information about website and buyer gets access to all files, hosting account, all content, usernames and passwords.
- Transaction is complete. Full support/consultation is given for 3 months days after the sale (for buy it now).
To express your interest to the seller, or post a public comment, you need to log in or sign up.
Source: https://flippa.com/2895355-pr-2-social-media-site-with-841-uniques-mo-making-44-023-mo
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