Are Your Written Words Magically Powerful? - Copywriter for ...

Today?s article is about communicating a clear message to the people who most need your help.

As you may know, I write sales copy and do editing for health coaches who are on a mission to liberate people from excess weight, poor eating habits, and a general sense of being ?malnourished? in life.

Some of these health coaches have literally changed people?s lives. I?m blown away by the knowledge they share, their compassion towards their clients, and their ability to hold someone?s hand through challenges both big and small.

I am not a health coach myself, but I?m very into fitness and nutrition and have studied a lot on these topics. And there are certain people in my life ? namely, family members of mine ? whom I have been trying with all my might to get on board with the ?health movement.?

But it?s a waste of energy. These people won?t budge until they make the decision to do so. In fact, they may very well die without ever changing their bad habits.

Which brings me to my point in today?s blog: You can?t force someone to let go of what?s keeping them miserable, stuck, or in pain.

Believe me, I?ve tried.

If you?ve ever attempted to market your business by ?force? ? doing things that feel forced, pushing your message out there but getting no bites, or communicating in a way that doesn?t feel right ? it may be because you?re either targeting the wrong market from an energetic standpoint, or your written communications are not transferring the right energy that you intend. (Been there, done that, too!)

The people whom you can best serve are actually ready for your services. Energetically, they?re willing to receive help. They?re willing to make changes. They?re actually craving someone to come along and help them, and hold their hand through whatever difficulty they?re experiencing ? unlike the stubborn individuals in my family who have zero interest in improving their health!

The only problem is, your market might not know exactly what they need. So you need to make it clear for them. Maybe they?ve never been aware that the particular solution you offer is available. Maybe they don?t have words for the solution itself. (So they don?t know what to Google, and they?re not finding you.)

That?s why it?s so important to convey your message clearly to the people who need your help most. It?s like sending out a radio signal into the universe and those who are ready for it will tune in.

Clear communication is step 1 in attracting the right clients to you. And fortunately for you, written communication is my gift.

If you have a website, sales page, advertisement, or other piece of marketing that just doesn?t seem to be connecting with your audience ? let?s troubleshoot it and see what the deal is. Often times, it?s a structural or a language issue. Sometimes it?s an emotional issue ? and we just need to infuse more YOU into the copy.

Whatever the issue is, it can be resolved. I believe that whole-heartedly, because I?ve devoted my entire life to studying the written word - and I deeply know the magic that happens when one?s words are clear.

I also know the misfortune that can happen when one?s words are unclear.

So if you?ve got a piece of marketing or sales copy that needs troubleshooting, email it to me. I?ll be able to quickly determine what needs to change in the communication in order for you to speak directly to your target market.

Sending you ?clarity,?

Michelle Lopez
Writer, Editor, Copywriter

P.S. In 2013, I am dedicating myself to helping other committed business owners craft clear, compelling messages that light the way for a better life. Think of it as an arrow shooting directly to the heart, and then spreading love. If your business serves people and helps them improve the quality of their life in some way, say hello! I?d love to get acquainted with you!

P.P.S. Check out what some of my past copywriting and editing clients have said.
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Thought of the Day: Be impeccable with your word.

Source: http://quickresultscopywriting.com/2013/01/are-your-written-words-magically-powerful/

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